Over the last fortnight I have watched my beautiful Coral Sunset Peony bloom and fade. The plant only had one bloom this year, however it was worth the wait. I first saw this wonderful flower at Chelsea Flower Show on the Kelways stand a couple of years ago and was hooked.
When I was working on my brand identity for Patsy Smiles Flowers with Becky Lord Design coral peonies inspired my vision. I was looking to create a brand which was cheerful, full of vibrant Spring colours and reflected my love of vintage treasures.
Coral Sunset and Coral Charm peonies provided the springboard.They both have very feminine and pretty flowers and the coral colour is very striking. I love vibrant, warm, cheerful colours.
The other flower I absolutely adore is the rose. I have 20 different varieties in my garden and I know most of them by name. The specific hues found in a coral peony inspired my brand identity colours. The rose inspired my logo in the sense that I wanted an identity which was pretty, feminine and floral.
I was very clear about the Spring colours I wanted in my Logo and lime green was a definate favourite.
I love working with zingy lime green foliage whether it be Euphorbia, Bupleurum, Thlasbi or frothy Alchemilla mollis. There is something about the colour lime which works well in lots of colour schemes from simple white to pale pinks and deep purples. Whilst training with the Sussex Flower School I was known for my love of bright, lime green foliage. No sophisticated, muted colours for me!
My third brand colour was inspired by the coast. I do love to be beside the seaside! It seemed only natural to include a bright turquoise colour in my branding to represent relaxed seaside holidays. I knew that turquoise blue would provide a wonderful contrast to the coral I’d already chosen as they are complementary colours found opposite on the colour wheel.
I have enjoyed using blue Nigella and Delphiniums with coral coloured flowers.
Flowers used in designs by Arcade Flowers
My Urn design on the 3 Weddings in 3 Days Course with Sabine Darrell Flower School.
In order to reflect my love of all things vintage Becky Lord created an image which I felt represented a pretty 1920s flapper head-dress. I provided a quick watercolour sketch and the design was worked into a usable Logo.
I absolutely love my branding as I feel it represents who I am. – cheerful and optimistic, passionate about flowers and a lover of pretty vintage treasures. I am so pleased that I chose to include Coral Sunset as the main focal flower. What a beautiful bloom.
